SEO: Rotting eggs in a basket
I know, I know… what a weird title for a post on SEO.
But rotting eggs are what came to mind as I was checking out Presearch, a new(ish) node-based search engine. And now that image is stuck there until I can unload it. Here is good.
Do your Presearch research
Now, I’m not going to get into an explanation about Presearch here. Feel free to go explore their site on your own. It’s worth at least a few minutes of learning and trying. Search your business terms.
This is a short brain blurb on the rise of alternative search engines becoming more prolific, as the GOOG’s iron grip on internet search begins to diminish over time.
Mobile for local
I once commented on someone’s social media post regarding SEO practices, that for local searches, I don’t even use a web browser. I tend to use Apple Maps on my mobile device to find those brick and mortar shops in my vicinity.
And when I do search in browser, ads are zapped by my trusty blockers and thoroughly confused by VPN. With search results required to label paid or sponsored links, I almost always bypass those and keep scrolling until I see organic listings. Those have earned their spot.
Furthermore, with Brave developing its own search engine (Brave is my default browser), I’ve not only set it as my default search engine on ALL devices using sync. But I’ve gone so far as to delete Google, Bing, and DuckDuckGo as search engine options within my Brave settings.
Those 3 don’t even get a chance to play in my browser.
I see web3
Over the past few years, an increasing number of alternative, privacy-centric search engines have provided users with more tools to cut off tracking and block ads. So how valuable is the actual ROI for most SMBs when it comes to their digital marketing spend?
And, many of these new upstarts have begun to develop products with an eye towards web3.
This means trashing the current invasive and surreptitious tracking model used by most search engines, and replacing it with a rewards or incentive based ad program.
One that gives their users crypto. And who doesn’t want free crypto!?
Oh, yeah… rotten eggs
The point to this post is that, if your business is focusing solely on optimizing for Google search, I suggest starting to consider adding other alternative channels. Ones that are headed towards the future of search and ads.
Putting all your search engine efforts – and budget – into a single channel is akin to putting all your proverbial eggs in one basket.
And those eggs may very well be starting to rot.
Featured image photo: CC0 licensed photo by Jonathan Desrosiers from the WordPress Photo Directory: https://wordpress.org/photos/photo/723666c037/
If you’d like for me to have a look at your website, or provide you with suggestions on a digital marketing plan – drop me a message either on chat or email.