Academically Speaking

There does appear to be a loose consensus among the “experts” that, agents (bots) will be the predominant users crawling the internet. But these AI agents won’t simply be searching for answers, they’ll actually be collaborating with each other to fulfill actions and requests from… humans.

Yes, we’re still in charge. (for now).

Here are some publications that I found helpful in explaining what is becoming known as, the ‘Agentic Web’

• https://www.forbes.com/sites/clorischen/2024/12/23/ai-agents-101-the-future-of-agentic-web-and-onchain-ai/
• https://www.forbes.com.au/news/innovation/why-agentic-web-is-the-next-term-you-need-to-understand/

White Papers

• https://arxiv.org/pdf/2507.21206
• https://arxiv.org/abs/2407.12856v2?trk=public_post_comment-text

The emergence of AI agents powered by large language models (LLMs) marks a pivotal shift toward the Agentic Web, a new phase of the internet defined by autonomous, goal-driven interactions. In this paradigm, agents interact directly with one another to plan, coordinate, and execute complex tasks on behalf of users. This transition from human-driven to machine-to-machine interaction allows intent to be delegated, relieving users from routine digital operations and enabling a more interactive, automated web experience.

Instead of just asking “Summarize what this page says about London flights”, you can command: “Book me a flight to London next Friday.” The AI doesn’t just read, it browses and completes transactions autonomously.

-Brave.com, Indirect Prompt Injection in Perplexity Comet

Security Concerns of Agentic Actions in Browsers

• https://brave.com/series/security-privacy-in-agentic-browsing/

The Engine of It All

At the center of agent communication is the MCP = Model Context Protocol. These are resources that, not only look a little closer at the process, but demonstrate how it is being implemented.

Including WordPress!

https://modelcontextprotocol.io/docs/getting-started/intro

In WP/Core (6.9 Dec 2nd)

• https://make.wordpress.org/ai/2025/07/17/mcp-adapter/
• https://make.wordpress.org/ai/2025/07/17/ai-building-blocks/
• https://github.com/WordPress/abilities-api/tree/trunk
• https://github.com/WordPress/mcp-adapter?tab=readme-ov-file

In WPcom

• https://wordpress.com/blog/2025/10/07/mcp/ – BREAKING NEWS!!!

In WP EcoSystem

• https://www.briancoords.com/are-you-down-with-mcp/
• https://webdevstudios.com/2025/06/11/using-wordpress-mcp-as-a-development-tool/
• https://wpengine.com/blog/wp-engine-unveils-smart-search-ai-mcp-powering-the-next-generation-of-real-time-ai-for-wordpress/
• https://www.hostinger.com/blog/web2agent-launch
• https://www.hostinger.com/support/11729400-web-2-agent-in-hostinger/

Video: Hostinger Web2Agent, MCP, LLM.txt

In General

• https://ahrefs.com/blog/mcp-use-cases

Become the Expert

Time to develop a strategy. At the very least, learn more. Monitor the trends. Then take action – or not.

• https://ahrefsevolve.com/ – recent SEO conference here in SD – Like WordCamp. But Ahrefs.

Branding

Strengthening one’s brand reputation was one area that many of the experts highlighted as an actionable item. Might be time to do give yourself an audit.

• https://ahrefs.com/blog/audit-brand-mentions/
• https://ahrefs.com/brand-radar
• https://ahrefs.com/blog/llm-optimization/
• https://ahrefs.com/blog/llm-visibility/
• https://searchengineland.com/the-rise-of-technical-branding-in-the-age-of-ai-search-462818

Structured Data

Schema markup is one way to make sure that agents have an easy time reading a website. Fortunately, many sites already do this.

• https://searchengineland.com/ai-search-content-organizing-framework-462740
• https://schema.org/